Rich media design

The Web is evolving beyond Web 2.0, and viral marketing is an increasingly effective way to spread the word about your company’s products and services. People are consuming information more often and in less structured ways. Campaigns that entertain while getting an underlying message across—think Apple’s Mac vs. PC ads—engage the audience on a level that’s quite different from traditional marketing.

A side benefit for marketing professionals is that taking advantage of multimedia technology and viral marketing opportunities doesn’t have to be expensive. If your company doesn’t have a video posted on YouTube, for example, why not? Shoot it on lunch with a cheap handheld camera. And that’s the beauty of it: it’s informal and it’s real. That kind of honesty gives marketers new credibility at a very attractive price.

Sales Sheets
multimedia
Vidcast