Posts Tagged ‘mobile industry’

Five big gains from big data

New insights are emerging fast these days because many organizations can now analyze larger and more complex data sets than ever before. It’s the era of “big data,” and one result is that weather predictions are more detailed. Another is that election forecasting is more accurate. (Nate Silver, a New York Times forecasting guru, correctly [...]

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QR Codes. Pixilated Rorschach Test or Modern Marketing Tool?

I’ve recently come across a number of instances where QR codes are being used more frequently in and around the San Francisco Bay Area. From real estate signs to merchandise catalogues received in the mail (anyone seen the latest REI catalogue?), it appears this not-so-new technology is finally gaining traction outside of the mobile industry. [...]

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