Let’s say your company is just starting out. Or perhaps you’re looking to reposition your business or strengthen your brand identity. You can make significant gains in mindshare by reconsidering your company logo. As it will be your “calling card”—a unique image people will associate with your company—you want your logo to be memorable and [...]

“Humans, formerly known as either consumers or couch potatoes, are now creators.” —Steve Rosenbaum That’s the underlying premise behind Steven Rosenbaum’s fascinating new book and read: Curation Nation (McGraw-Hill, 2011) which is now readily available. The cover jacket goes on to purport that the future of content is context and his new book offers compelling [...]