For those of you who haven’t heard, Facebook’s upcoming profile redesign or Timeline is a new layout that embraces digital media, providing a richer and more engaging profile page. The core emphasis moves from status updates to major milestones, thereby encouraging users to enter more information about themselves pre-Facebook, a good or bad thing depending [...]

“Humans, formerly known as either consumers or couch potatoes, are now creators.”
—Steve Rosenbaum
That’s the underlying premise behind Steven Rosenbaum’s fascinating new book and read: Curation Nation (McGraw-Hill, 2011) which is now readily available. The cover jacket goes on to purport that the future of content is context and his new book offers compelling ideas [...]

Whether you’re a fan or not, it’s been hard to avoid the media coverage of the upcoming royal wedding here in the US. But the fascinating side of the story for us, as marketers, is how the British Monarchy have embraced the use of social media. Clearly there was a crisis communications need given such [...]