This is part one of a two-part series on mobile transformation. Gartner predicts that by 2017, half of employers will have employees supply their own devices for work purposes. That means fast growth for centrally hosted virtual-desktop infrastructure (VDI) solutions, which let employees access their work desktops from almost any device. VDI adoption has been [...]
Read the rest of this entry »There’s never been a better time for a little guy to bring down a big guy. The Internet offers collaboration and cloud services capabilities that act as force multipliers, a modern-day equivalent of David’s slingshot. When it comes to cyber security, unfortunately, both black hats (cybercriminals) and white hats (security analysts) have been developing their own digital [...]
Read the rest of this entry »Hardly a day goes by that I don’t receive an invitation to an online event of some kind: podcast, webinar, virtual trade show, and the like. Sure, it can be challenging to weed through the constant barrage of email offers. But what could be better for a content professional like me than to simply click [...]
Read the rest of this entry »New insights are emerging fast these days because many organizations can now analyze larger and more complex data sets than ever before. It’s the era of “big data,” and one result is that weather predictions are more detailed. Another is that election forecasting is more accurate. (Nate Silver, a New York Times forecasting guru, correctly [...]
Read the rest of this entry »It’s amazing to see the strong gains and better outcomes that information technology is bringing to the healthcare industry. At NAVAJO Company, we interview healthcare organizations on how they’re using solutions from clients such as Symantec, IBM, Dell, and HP. We work with the healthcare organizations to identify and measure the gains being achieved. We’re [...]
Read the rest of this entry »As data analysis tools have gotten better and better, companies have harnessed them to improve everything from market forecasts to operational processes to relationships with customers and suppliers. At the same time, researchers continue to explore vast new pools of data, and consumers have begun producing online content at unprecedented rates, generating up to 12 [...]
Read the rest of this entry »“Storage” is not a good name for what IT customers really want. It’s like calling a car a parking space. Parking data is not what customers really want when they talk “storage.” They want data on the move. It’s valuable only when it’s reaching people who need it right when they need it. We get [...]
Read the rest of this entry »Many cloud hosting providers feel they’re in a race to the bottom. Companies moving systems and services to the cloud are generally looking to save money, and some of the biggest hosting providers are driving the cost toward zero. In this environment, it can be hard not to get lost in the crowd of [...]
Read the rest of this entry »As technology revamps content delivery time and again, content producers must consider and then reconsider our approaches to messaging. Information consumers use desktop computers much differently than we use smartphones. That’s obvious, and anyone successfully producing materials for digital consumption takes device type into account when crafting a campaign. Ads developed for smartphones are necessarily [...]
Read the rest of this entry »Is your company debating whether or not to invest in case studies? For a B2B company, case studies are a great sales and marketing tool. Well written case studies can help your business tremendously, especially if your specific industry sector is highly competitive. Here’s why they work: 1. Case studies help potential customers visualize your [...]
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