Archive for the ‘branding’ Category

Getting Bold with Facebook’s New Timeline

For those of you who haven’t heard, Facebook’s upcoming profile redesign or Timeline is a new layout that embraces digital media, providing a richer and more engaging profile page. The core emphasis moves from status updates to major milestones, thereby encouraging users to enter more information about themselves pre-Facebook, a good or bad thing depending [...]

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Are you committing a social faux pas?

We are clearly experiencing a huge, game-changing social phenomenon in business today as well as in our private lives: social media.
The current issue of Adweek magazine claims that there were 3.8 billion online video ads in the month of April, an incredible statistic when you think about it…nearly 4 billion video ads which translates to [...]

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NAVAJO Company Book Club: CURATION NATION by Steven Rosenbaum

“Humans, formerly known as either consumers or couch potatoes, are now creators.”
—Steve Rosenbaum
That’s the underlying premise behind Steven Rosenbaum’s fascinating new book and read: Curation Nation (McGraw-Hill, 2011) which is now readily available. The cover jacket goes on to purport that the future of content is context and his new book offers compelling ideas [...]

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